Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on the day's biggest business stories
Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Sign up for Axios NW Arkansas
Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters
First lady Melania Trump and President Trump speak to journalists at the White House after announcing his e-cigarette ban plans, Sept. 11. Photo: Nicholas Kamm/AFP via Getty Images
President Trump has backed away from plans to ban most flavored e-cigarettes, the Washington Post first reported Sunday.
Why it matters: It's the latest "chaotic" policy reversal following a dramatic declaration by the president to the contrary, per WashPost, which notes he's made differing statements on gun control, leaving troops in Syria and replacing the Affordable Care Act.
- The non-tobacco flav0rs that were set to be outlawed are at the center of a dramatic rise in youth vaping that has schools and parents on widespread alert.
Flashback: Trump told reporters in September he planned to enact the ban as he sat alongside first lady Melania Trump, noting that she "feels very strongly" about the issue.
Between the lines: Axios' Alayna Treene reported in September that conservative leaders were "circulating data to White House staff that claims adults who vape will turn" on Trump if he banned such products.
- WashPost now reports that White House and campaign officials said Trump reversed his decision because of concerns that owners of e-cigarette stores and their customers "might hurt his reelection prospects."
- Trump wants more research into the issue, the New York Times reports. But he decided against banning the products after "pressure from his political advisers and lobbyists" over concerns of a "potential pushback from his supporters," it said.
- He also "feared it would lead to job losses," an anonymous Trump adviser told the WashPost.
What they're saying: White House spokesperson Judd Deere told the WashPost, "President Trump and this administration are committed to responsibly protecting the health of children. At this time, we are in an ongoing rulemaking process, and I will not speculate on the final outcome."
Go deeper: GOP allies warn vaping ban will sink Trump in 2020
Editor's note: This article has been updated with new details throughout.