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Trump at a Cabinet session on youth vaping and e-cigarettes on Nov 22. 2019. Photo: Jabin Botsford/The Washington Post via Getty Images

About 10% of President Trump's 2016 voters said they would be less likely to vote for a 2020 presidential candidate that backs a flavored e-cigarette ban, a Morning Consult poll published Wednesday shows.

Why it matters: The Trump administration has been weighing a federal ban on almost all flavored vaping products since September. At least 47 people have died from a lung injury associated with e-cigarette use in 25 states.

Yes, but: 51% of Trump's 2016 voters said they strongly support banning flavored e-cigarettes in a Morning Consult poll conducted right after the administration floated a ban in September. 26% of his 2016 voters said they supported a ban "somewhat."

The state of play: Conservative leaders have shared data with the White House that claims adults who vape will turn on Trump if a flavored product ban goes forward, but their case has included unsubstantiated assumptions about adult vapers and depicted them as single-issue voters.

  • Of note: Several 2016 battleground states with high GOP win margins also had a higher estimated number of adult vapers than states that went blue, per a 2018 study.

Methodology: The Morning Consult's survey used a sample of 677 Trump voters out of 1,988 total voters, with a margin of error of 4%.

The bottom line: Massachusetts became the first state to outlaw flavored tobacco and vaping products on Wednesday, as other temporary state bans work through the courts.

Go deeper: GOP allies warn vaping ban will sink Trump in 2020

Go deeper

Biden to sign 15 executive actions on Day One

President-elect Joe Biden. Photo: SAUL LOEB/AFP via Getty Images

President-elect Joe Biden is expected to sign 15 executive actions upon taking office Wednesday, immediately reversing key Trump administration policies.

Why it matters: The 15 actions — aimed at issues like climate change and immigration — mark more drastic immediate steps compared with the two day-one actions from Biden's four predecessors combined, according to incoming White House press secretary Jen Psaki.

Off the Rails

Episode 7: Trump turns on Pence

Photo illustration: Eniola Odetunde/Axios. Photos: Elijah Nouvelage, Alex Wong/Getty Images

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. Axios takes you inside the collapse of a president with a special series.

Episode 7: Trump turns on Pence. Trump believes the vice president can solve all his problems by simply refusing to certify the Electoral College results. It's a simple test of loyalty: Trump or the U.S. Constitution.

"The end is coming, Donald."

The male voice in the TV ad boomed through the White House residence during "Fox & Friends" commercial breaks. Over and over and over. "The end is coming, Donald. ... On Jan. 6, Mike Pence will put the nail in your political coffin."

Big Tech's post-riot reckoning

Photo illustration: Sarah Grillo/Axios. Photo: Tasos Katopodis/Getty Images

The Capitol insurrection means the anti-tech talk in Washington is more likely to lead to action, since it's ever clearer that the attack was planned, at least in part, on social media.

Why it matters: The big platforms may have hoped they'd move to D.C.'s back burner, with the Hill focused on the Biden agenda and the pandemic out of control. But now, there'll be no escaping harsh scrutiny.

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