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Illustration: Aïda Amer/Axios

Top news executives tell Axios that a real "Trump slump" is hitting digital, cable and more.

Why it matters: The shock factor around President Trump's unplanned announcements, staff departures, taunting tweets and erratic behavior is wearing off, and media companies are scrambling to find their next big moneymaker.

Driving the news: Executives tell Axios that Trump fatigue is very real: Interest in political coverage overall is down, which is spurring investments in other beats, like technology and the global economy.

  • Democrats don't appear to be the lifeline media companies are hoping can fill the gap for diminished Trump interest. Executives say they expect this week’s debate ratings to be nothing like the ratings for the 2016 Trump debates.

Be smart: Part of the problem is that 2020 Democrats don't have a knock-out media star to drive interest in the election. To date, the Democrats' biggest media attraction has been Rep. Alexandria Ocasio-Cortez, who isn't running for president.

  • Other candidates split the spotlight in the crowded Democratic primary field.

By the numbers: Digital demand for Trump-related content (number of article views compared to number of articles written) has dropped 29% between the first 6 months of the Trump presidency and the most recent 6 months, according to data from traffic analytics company Parse.ly.

  • Evidence that Trump's social media star power was also beginning to wear off surfaced last month, when Axios reported that his tweets were receiving less than half the engagement that they got when he first took office.

Similar trends are happening in more traditional media settings:

  • In March, New York Times COO Meredith Kopit Levien told Axios during a panel at SXSW that the paper's subscription "Trump Bump” ended in mid-2018.
  • In December, media research firm MoffettNathanson found that live news network ratings were down "in the -10% to -20% range" for the better part of 2018. Overall, the firm found that ratings around TV news coverage overall began to decline after the 2016 election.
  • Cable TV networks, which still reach a majority of Americans with political news coverage, began pulling back on Trump campaign rallies late last year because they weren't driving ratings, according to Politico.

Our thought bubble: The Trump bump that supported the news industry through difficult economic times is not sustainable, and media companies that were once reliant on politics coverage to get through tough times are going to have to pivot.

Go deeper:

Go deeper

Updated 4 hours ago - Politics & Policy

1 dead after pickup truck hits Pride spectators in Florida

Police investigate the scene where a pickup truck drove into a crowd of people at a Pride parade in Wilton Manors, Florida, on Saturday. Photo: Jason Koerner/Getty Images

A driver in a pickup truck hit spectators at a Pride festival in Wilton Manors, Florida, killing a man and leaving another person hospitalized Saturday, authorities said.

Details: Fort Lauderdale Mayor Dean Trantalis told reporters police had "apprehended the driver" and that the vehicle missed a parade car carrying Rep. Debbie Wasserman Schultz (D-Fla.) "by inches."

Updated 7 hours ago - Sports

Uganda Olympic team member tests positive for COVID in Tokyo

The Uganda National boxing team's Catherine Nanziri (L) and others arrive for check-in at Entebbe international airport in Wakiso, Uganda on Friday, ahead of their departure to participate in the Tokyo Olympic Games. Photo: Badru Katumba/AFP via Getty Images

A Uganda Olympic team member tested positive for COVID-19 upon arrival in Japan late Saturday, officials said.

Why it matters: Japan's government has faced criticism for vowing to host the Tokyo Games next month as coronavirus cases rise. The Ugandan team is the second to arrive in Japan after the Australian women's softball players, and this is the first COVID-19 infection detected among the Olympic athletes, Al Jazeera notes.

Updated 11 hours ago - World

In photos: Brazilians rally against Bolsonaro as COVID deaths top 500,000

A June 19 protest in São Paulo, Brazil, against the administration of Brazilian President Jair Bolsonaro, who has railed against precautionary health measures despite the soaring COVID-19 death rate and cases. Photo: Rodrigo Paiva/Getty Images

Demonstrators took to the streets in at least 22 of Brazil’s 26 states to protest President Jair Bolsonaro's handling of the pandemic — as deaths from COVID-19 in the country surged past 500,000 Saturday, per AP.

The big picture: Brazil has the world's second-highest coronavirus death toll and third-highest number of reported cases. Only 12% of the country's population has been vaccinated against the virus, AP notes.