Stories by Neal Rothschild

A nation of news consumption hypocrites

The news and information that U.S. adults actually read doesn't always match up with the topics they claim they want covered more, according to data from traffic analytics company Parse.ly and an Axios/SurveyMonkey poll.

Data: Axios/SurveyMonkey poll, Parse.ly; Note: Media, celebrity, local news and transportation topics were not tracked by both data sets and were omitted from analysis; Chart: Andrew Witherspoon/Axios

The big picture: Entertainment and emotionally charged topics over-index on how much they are read vs. readers' stated coverage preferences. More academic, less personality-driven issues end up getting read less.

Trump's tweets are losing their potency

Illustration: Aïda Amer/Axios

President Trump's tweets don't pack the punch they did at the outset of his presidency. His Twitter interaction rate — a measure of the impact given how much he tweets and how many people follow him — has tumbled precipitously, according to data from CrowdTangle.

Why it matters: It's a sign that his strongest communication tool may be losing its effectiveness and that the novelty has worn off.

Fans of K-pop group BTS flood publishers with Twitter engagement

The hyper-engaged fanbase of BTS, a Korean boy band, and a handful of other popular K-pop groups are bringing American publishers off-the-charts Twitter numbers.

Data: NewsWhip; Note: Twitter influencer shares include shares of articles by influential Twitter accounts and retweets of those posts; Chart: Andrew Witherspoon/Axios

The big picture: BTS has a more engaged following than any other entity on Twitter — and it isn't even close. The group's main account generated 400 million interactions from its tweets in the last 3 months, compared to just 105 million from President Trump, according to data from CrowdTangle.