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News verticals that once brought in big subscription dollars and advertiser interest, like auto and arts, are being replaced by new-age topics that are relevant to understanding the world today, like space, the future of work, artificial intelligence, the future of transportation, blockchain and misinformation.

Why it matters: Before newsrooms began to invest heavily on covering these topics, experts typically resorted to Medium or LinkedIn to post about industry advancements and news. Now, news publications have a wider audience for these types of stories, as technology becomes a bigger part of everyday life.

  • Space: National Geographic, Politico, Seeker and others have also recently launched "Space" sections or products. Other news outlets, like CNN, The Verge and Quartz, have had specialized space coverage for a while.
  • Misinformation: News companies like CNN, NBC and BuzzFeed have all hired dedicated reporters to covering misinformation and the future of online discourse.
  • The future of work: Companies like the New York Times, Axios, Forbes and Quartz have been heavily reporting on how technology and automation will impact jobs and the workforce.
  • Future of transportation: Bloomberg, The Information, Axios, Cheddar and others have hired reporters for analysis of autonomous technology and its impact on cities, policy and the economy. TechCrunch has several reporters that focus specifically on the investment side.
  • Blockchain/Cryptocurrency: Many outlets have invested in blockchain-specific beat reporters, including most major technology and finance publications, like Forbes, Business Insider and Quartz. Some companies have even launched to try to put news outlets on the blockchain, like Po.et and Civil. Forbes became the first major media company to announce it was putting its content on the blockchain in 2019.

Between the lines: Advertiser interest around some of these topics is exploding.

  • As the space race becomes privatized, companies like Boeing, Lockheed Martin and Raytheon are interested in messaging their space efforts to corporate decision-makers.
  • Tech giants like Google and Facebook are investing millions in budgets to explain how much they are fighting misinformation.
  • Retail and manufacturing giants — like Walmart and GE, which are retraining workers and rebuilding their supply chains — are investing millions of dollars to sponsor future of work sections and conferences.

The big picture: Many news outlets are starting to expand tech coverage more broadly.

  • CNN, the Washington Post and the Financial Times all announced major additions to their tech teams this year.
  • A new media company called The Markup has launched with a $20 million backing from the founder of Craigslist to investigate the ways tech is changing society.
  • Flipboard, which refers a large percentage of mobile traffic to publishers, said it would focus on covering more tech news on its app.

Go deeper

Pacific Northwest's hottest weather on record takes aim this weekend

Computer model projection showing the jet stream winds and "misery index" of surface temperatures on June 27, 2021. (Earth.nullschool.net). The circulation of jet stream winds shows the location of the "heat dome" over the Pacific Northwest.

A "historic" and potentially deadly heat wave is on tap for the Pacific Northwest into southwestern Canada this weekend into early next week, with never-before-seen temperatures possible in cities like Portland, Ore., and Spokane, Wash.

Why it matters: The heat wave will affect a region where many people lack central air conditioning, raising the likelihood for public health impacts. In addition, power demand is likely to spike at a time when hydropower resources are running relatively low due to drier than average conditions.

Supreme Court rules for cheerleader punished by school for Snapchat expletives

The U.S. Supreme Court in Washington, D.C., on Tuesday, June 22, 2021. Photo: Stefani Reynolds/Bloomberg via Getty Images

The Supreme Court ruled 8-1 Wednesday that a school district in Pennsylvania violated the First Amendment by punishing a cheerleader who used expletives in a Snapchat post sent while off campus.

Why it matters: The case pushed the boundaries of students' First Amendment rights and what schools can enforce outside school grounds, especially in the digital age.

Dan Primack, author of Pro Rata
56 mins ago - Economy & Business

The mobile gaming gold rush

Illustration: Aïda Amer/Axios

Electronic Arts this morning announced that it will pay $1.4 billion to buy Playdemic, a mobile gaming studio whose titles include "Golf Clash," from Warner Bros.

Why it matters: This comes just months after EA paid $2.1 billion to buy Glu Mobile. It also resolves talk that not all of WB Games would get included in the Discovery merger.