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Illustration: Aïda Amer/Axios

President Trump's tweets don't pack the punch they did at the outset of his presidency. His Twitter interaction rate — a measure of the impact given how much he tweets and how many people follow him — has tumbled precipitously, according to data from CrowdTangle.

Why it matters: It's a sign that his strongest communication tool may be losing its effectiveness and that the novelty has worn off.

Trump's interaction rate has fallen from 0.55% in the month he was elected to 0.32% in June 2017 — and down to 0.16% this month through May 25. (The metric measures retweets and likes per tweet divided by the size of his following.)

Expand chart
Data: CrowdTangle; Note: Interaction rate is retweets plus likes per tweet divided by total followers. Explore the tweets that got the most interactions by month here; Chart: Naema Ahmed/Axios

Trump's lines of attack have been repeated so much that they don't shock anymore, says Toronto Star Washington bureau chief Daniel Dale.

  • Because norm-breaking tweets have become the new norm, Dale says, he doesn't cover them as often — and therefore, casual readers hear about them less.

Attacking the Mueller investigation went from scandalous to routine for Trump, and accusing government officials of treason went from groundbreaking to commonplace.

Since April 1, Trump has tweeted about:

  • "No Collusion" 54 times
  • "No Obstruction" 30 times
  • "Witch Hunt" 20 times
  • "Hoax" 19 times
  • "Radical" Left/Democrats 17 times
  • 13 or 18 "Angry Democrats" 12 times
  • "Presidential Harassment" 10 times
  • "Treason" 7 times

The big picture: While the number of interactions per tweet Trump generates has increased 21% between his first six months and most recent six months, it lags way behind his follower growth of 110%.

And he's tweeting more, which could make any individual tweet less likely to stand out.

  • The pace of Trump's tweeting has picked up over the course of his presidency, from 157 times per month during his first 6 months to 284 times per month over the last 6 months.
  • May is on pace to be the lowest month for Trump's Twitter interaction rate since January 2016.
  • Not counting posts he retweets, he is at 343 tweets through May 25 — closing in on his one-month record of 348 in August.

By the numbers:

Go deeper

Texas abortion law remains in effect after appeals court ruling

Pro- and anti-abortion protesters outside the Supreme Court as arguments begin about the Texas abortion law on Capitol Hill in November. Photo: Jabin Botsford/The Washington Post via Getty Images

A U.S. appeals court transferred a challenge to Texas' law banning most abortions after about six weeks of pregnancy to the state supreme court in a 2-1 vote on Monday evening.

Why it matters: The 5th U.S. Circuit Court of Appeals' decision means the country's most restrictive abortion law can remain in place for the time being.

2 hours ago - World

At least 2 dead after Tonga volcano eruption and tsunami

A satellite image of the explosive eruption of the Hunga Tonga-Hunga Ha'apai volcano on Saturday. Photo: UNICEF/NOAA

At least two people are confirmed to have died in Tonga following the undersea volcanic eruption that sent tsunami waves toward the island nation and across the Pacific over the weekend, officials said Monday.

The big picture: Officials reported major damage along the western coast of the main island of Tongatapu, where the capital, Nuku'alofa, was covered in ash and dust, including on the runway of the airport. A New Zealand Ministry of Foreign Affairs spokesperson told Axios over the phone that two people had been confirmed to have died in the disaster.

Airlines call for Biden admin's "immediate intervention" in 5G deployment

Photo: Tayfun Coskun/Anadolu Agency via Getty Images

The CEOs of leading U.S. air cargo and passenger carriers on Monday warned the Biden administration there could be "catastrophic disruption" after AT&T and Verizon deploy a new 5G service this week.

Driving the news: They said in a letter to Transportation Secretary Pete Buttigieg and other top federal officials ahead of the C-Band 5G service's deployment Wednesday that "the nation's commerce will grind to a halt" and "could potentially strand tens of thousands of Americans overseas."