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Illustration: Aïda Amer/Axios

President Trump's tweets don't pack the punch they did at the outset of his presidency. His Twitter interaction rate — a measure of the impact given how much he tweets and how many people follow him — has tumbled precipitously, according to data from CrowdTangle.

Why it matters: It's a sign that his strongest communication tool may be losing its effectiveness and that the novelty has worn off.

Trump's interaction rate has fallen from 0.55% in the month he was elected to 0.32% in June 2017 — and down to 0.16% this month through May 25. (The metric measures retweets and likes per tweet divided by the size of his following.)

Expand chart
Data: CrowdTangle; Note: Interaction rate is retweets plus likes per tweet divided by total followers. Explore the tweets that got the most interactions by month here; Chart: Naema Ahmed/Axios

Trump's lines of attack have been repeated so much that they don't shock anymore, says Toronto Star Washington bureau chief Daniel Dale.

  • Because norm-breaking tweets have become the new norm, Dale says, he doesn't cover them as often — and therefore, casual readers hear about them less.

Attacking the Mueller investigation went from scandalous to routine for Trump, and accusing government officials of treason went from groundbreaking to commonplace.

Since April 1, Trump has tweeted about:

  • "No Collusion" 54 times
  • "No Obstruction" 30 times
  • "Witch Hunt" 20 times
  • "Hoax" 19 times
  • "Radical" Left/Democrats 17 times
  • 13 or 18 "Angry Democrats" 12 times
  • "Presidential Harassment" 10 times
  • "Treason" 7 times

The big picture: While the number of interactions per tweet Trump generates has increased 21% between his first six months and most recent six months, it lags way behind his follower growth of 110%.

And he's tweeting more, which could make any individual tweet less likely to stand out.

  • The pace of Trump's tweeting has picked up over the course of his presidency, from 157 times per month during his first 6 months to 284 times per month over the last 6 months.
  • May is on pace to be the lowest month for Trump's Twitter interaction rate since January 2016.
  • Not counting posts he retweets, he is at 343 tweets through May 25 — closing in on his one-month record of 348 in August.

By the numbers:

Go deeper

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World leaders react to "new dawn in America" under Biden administration

President Biden reacts delivers his inaugural address on the West Front of the U.S. Capitol on Wednesday. Photo: Alex Wong/Getty Images

World leaders have pledged to work with President Biden on issues including the COVID-19 pandemic and climate change, with many praising his move to begin the formal process for the U.S. to rejoin the Paris Climate Agreement.

The big picture: Several leaders noted the swift shift from former President Trump's "America First" policy to Biden's action to re-engage with the world and rebuild alliances.

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President Biden signed his first executive orders into law from the Oval Office on Wednesday evening after walking in a brief inaugural parade to the White House with first lady Jill Biden and members of their family. He was inaugurated with Vice President Kamala Harris at the U.S. Capitol on Wednesday morning.

Why it matters: Many of Biden's day one actions immediately reverse key Trump administration policies, including rejoining the Paris Agreement and the World Health Organization, launching a racial equity initiative and reversing the Muslim travel ban.

Republicans pledge to set aside differences and work with Biden

President Biden speaks to Sen. Mitch McConnell after being sworn in at the West Front of the U.S. Capitol on Wednesday. Photo: Erin Schaff-Pool/Getty Images

Several Republicans praised President Biden's calls for unity during his inaugural address on Wednesday and pledged to work together for the benefit of the American people.

Why it matters: The Democrats only have a slim majority in the Senate and Biden will likely need to work with the GOP to pass his legislative agenda.