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President Trump during a news conference on July 23. Photo: Drew Angerer/Getty Images

The Trump administration is sending increased personal protective equipment, coronavirus test kits and top health officials like Drs. Anthony Fauci and Deborah Birx to coronavirus hotspots across the U.S. as part of a campaign called the “Embers Strategy," White House officials tell Axios.

Why it matters: The push is part of a larger effort to show that President Trump is taking the pandemic seriously, something White House officials describe as a "renewed focus."

  • The new campaign comes as top Trump advisers have told the president to concentrate his coronavirus messaging on progress with vaccines and therapeutics in an effort to shift the focus of the election conversation to who would be better at reviving the economy.
  • Its name, the “Embers Strategy," is meant "to highlight the risk level of 'embers' to decrease the likelihood of 'fires,'" a senior White House official said.

Details: Public health surrogates will appear on local and regional television and radio to educate the public on mitigation tactics, including wearing masks, practicing social distancing, frequent hand washing and staying home when ill.

  • They will focus on areas reporting positive rates between 5% and 10% to prevent them from slipping into a "hot zone" category of above 10% positive rates.
  • The Trump administration is expecting to land around 200 media segments over the next two weeks, as Axios reported on Sunday.

Other administration surrogates include:

  • Alex Azar, secretary of Health and Human Services.
  • Jerome Adams, surgeon general.
  • Robert Redfield, CDC director.
  • Stephen Hahn, FDA commissioner.
  • Seema Verma, Centers for Medicare and Medicaid Services administrator.

The big picture: Multiple cities are already receiving the messaging, including Los Angeles, Cleveland, Washington, D.C., Denver, Portland and Milwaukee.

  • The U.S. has reported 4.4 million cases and more than 150,000 deaths from the virus since the start of the pandemic, according Johns Hopkins University data. At least 16 states have reported single-day case records in July.

Go deeper:

Go deeper

Nov 7, 2020 - Health

Defense Department sends medical teams to El Paso as COVID-19 cases surge

An attendant talks to a person waiting in their car at a coronavirus testing site at Ascarate Park in El Paso. Photo:Cengiz Yar/Getty Images)

The Department of Defense has deployed three U.S Air force Medical Specialty Teams to El Paso to help officials cope with a surge in coronavirus cases and hospitalizations, Texas Gov. Greg Abbott announced Friday.

Why it matters: El Paso currently has 23,702 active COVID-19 cases, including 1,300 new cases reported on Friday, per the city's health department. At least 1,049 coronavirus patients have been hospitalized, including 311 who are in the ICU.

CCP releases two jailed Canadians after Huawei CFO deal with DOJ

Photo: Sheldon Cooper/SOPA Images/LightRocket via Getty Images

Two Canadians imprisoned by the Chinese government for over 1,000 days have been released and are expected to arrive in Canada on Saturday, Prime Minister Justin Trudeau said Friday.

Why it matters: Their release comes hours after Huawei Technologies CFO Meng Wanzhou reached a deal with the U.S. Department of Justice that resolves the criminal charges against her and could pave the way for her to return to China.

Updated 16 hours ago - Politics & Policy

Arizona GOP's private recount of 2020 election confirms Biden's win

Contractors working on behalf of the GOP examine and recount 2020 ballots at Arizona Veterans Memorial Coliseum in Phoenix in May. Photo: Courtney Pedroza/Getty Images

In an odd coda to the 2020 election, private contractors conducting a GOP-commissioned recount in Arizona confirmed President Biden’s win in Maricopa County.

Why it matters: The unofficial, party-driven recount has been heavily covered on cable news as part of former President Trump's continued effort to sow doubt about the election result.