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President Trump during a news conference on July 23. Photo: Drew Angerer/Getty Images

The Trump administration is sending increased personal protective equipment, coronavirus test kits and top health officials like Drs. Anthony Fauci and Deborah Birx to coronavirus hotspots across the U.S. as part of a campaign called the “Embers Strategy," White House officials tell Axios.

Why it matters: The push is part of a larger effort to show that President Trump is taking the pandemic seriously, something White House officials describe as a "renewed focus."

  • The new campaign comes as top Trump advisers have told the president to concentrate his coronavirus messaging on progress with vaccines and therapeutics in an effort to shift the focus of the election conversation to who would be better at reviving the economy.
  • Its name, the “Embers Strategy," is meant "to highlight the risk level of 'embers' to decrease the likelihood of 'fires,'" a senior White House official said.

Details: Public health surrogates will appear on local and regional television and radio to educate the public on mitigation tactics, including wearing masks, practicing social distancing, frequent hand washing and staying home when ill.

  • They will focus on areas reporting positive rates between 5% and 10% to prevent them from slipping into a "hot zone" category of above 10% positive rates.
  • The Trump administration is expecting to land around 200 media segments over the next two weeks, as Axios reported on Sunday.

Other administration surrogates include:

  • Alex Azar, secretary of Health and Human Services.
  • Jerome Adams, surgeon general.
  • Robert Redfield, CDC director.
  • Stephen Hahn, FDA commissioner.
  • Seema Verma, Centers for Medicare and Medicaid Services administrator.

The big picture: Multiple cities are already receiving the messaging, including Los Angeles, Cleveland, Washington, D.C., Denver, Portland and Milwaukee.

  • The U.S. has reported 4.4 million cases and more than 150,000 deaths from the virus since the start of the pandemic, according Johns Hopkins University data. At least 16 states have reported single-day case records in July.

Go deeper:

Go deeper

Nov 7, 2020 - Health

Defense Department sends medical teams to El Paso as COVID-19 cases surge

An attendant talks to a person waiting in their car at a coronavirus testing site at Ascarate Park in El Paso. Photo:Cengiz Yar/Getty Images)

The Department of Defense has deployed three U.S Air force Medical Specialty Teams to El Paso to help officials cope with a surge in coronavirus cases and hospitalizations, Texas Gov. Greg Abbott announced Friday.

Why it matters: El Paso currently has 23,702 active COVID-19 cases, including 1,300 new cases reported on Friday, per the city's health department. At least 1,049 coronavirus patients have been hospitalized, including 311 who are in the ICU.

Updated 53 mins ago - Politics & Policy

Supreme Court rejects Trump's attempt to shield documents from Jan. 6 committee

Photo: Melissa Sue Gerrits/Getty Images

The Supreme Court rejected on Wednesday night a bid by former President Trump to block the release of documents and records from his administration to the House committee investigating the Jan. 6 riot at the Capitol.

Why it matters: Trump asked the Supreme Court to step in and block the release of the documents last month after a panel on the U.S. Court of Appeals for the D.C. Circuit unanimously denied his attempt to prevent the committee from obtaining the materials.

Senate Republicans block voting rights bill

Senate Minority Leader Mitch McConnell walks to the Senate floor on Jan. 18. Photo: Eric Lee/Bloomberg via Getty Images

Senate Republicans blocked Democrats' voting rights legislation from coming to a final vote on Wednesday in what was largely viewed as a doomed effort from the start.

Why it matters: The failed vote underscores the Democratic Party's current uphill battle to pass sweeping legislation in a 50-50 Senate.