Axios

At $2.38 billion, the University of Texas' football program is the most valuable, according to estimations by The Athletic.

Why it matters: NCAA teams aren't for sale yet, but name, image and likeness (NIL) has led more to mirror themselves like professional clubs.

More than 18% of Americans are planning road trips next year to Seattle and other FIFA World Cup host cities.

Why it matters: That could mean off-the-chart traffic jams in a city already known for terrible congestion.

By the numbers: Among modes of travel to the World Cup cities, the top choice highlighted in a survey from ParkMobile was traveling by car (47%), followed by plane (30%), train (3%), and bus (2%).

State of play: City officials are guiding fans toward public transportation as improvements are made ahead of next summer's tournament.

• Almost 90% of attendees from outside the host cities report a willingness to pay more for reserved, off-street parking during the World Cup compared to 80% of locals.