What once was a quirky giveaway has exploded into one of the hottest trends in sports memorabilia: bobbleheads that are more coveted than the games themselves.
Some people are lining up hours early — not to cheer on the home team, but to snag a collectible they can flip for hundreds on the resale market.
Why it matters: In a marketplace that's seen everything from stocks to cryptocurrencies to hideous dolls surge in price, a simple kids' collectible has emerged as a surprisingly valuable asset.