The cost of tickets for Super Bowl LIX is down compared to this time last year, according to multiple ticket vendors.
Between the lines: SeatGeek reports the average resale ticket price to watch the Philadelphia Eagles and Kansas City Chiefs compete for the Lombardi Trophy is $9,257— an 18% decrease.
The Secret Service is already in New Orleans ahead of President Trump's visit for Super Bowl Sunday, New Orleans Police Chief Anne Kirkpatrick tells Axios exclusively.
Why it matters: Security was a top focus in the city after the New Year's Day terrorist attack, and now there will be an additional layer due to a presidential visit.
Vin Diesel, Billy Crystal, Kermit the Frog and the Kool-Aid man are among the stars of the Super Bowl LIX commercials available to be watched early.
The big picture: "When [brands] are spending this much money, they want to find other ways to get more bang for their buck and you have some opportunities to get attention earlier," Laura Petruccelli, co-founder of the creative agency nice&frank, tells Axios.
