Vin Diesel, Billy Crystal, Kermit the Frog and the Kool-Aid man are among the stars of the Super Bowl LIX commercials available to be watched early.
The big picture: "When [brands] are spending this much money, they want to find other ways to get more bang for their buck and you have some opportunities to get attention earlier," Laura Petruccelli, co-founder of the creative agency nice&frank, tells Axios.
Mavericks superstar Luka Dončić, speaking for the first time since his trade to the Los Angeles Lakers was announced, said on Sunday he thought he'd spend his entire career in Dallas.
Why it matters: The trade is one of the most stunning and confusing moves in the league's history. It will drastically change the Mavericks' trajectory and reputation.
