Colleges' success with name image and likeness has become a top tool to recruit new student athletes, said Taylor Jacobs, LSU Athletics associate athletic director for NIL and strategic initiatives.
Why it matters: Student athletes have scored six- and seven-figure deals centered on their own personas since since name, image and likeness (NIL) rules changed.
Kendrick Lamar will headline the halftime show at Super Bowl LIX in New Orleans, the artist and the NFL announced Sunday.
Why it matters: Fans have been waiting on the performer announcement for months.
