Demand for the 2024 Copa America tournament is up 98% compared to 2016, according to data from Vivid Seats.
Why it matters: Experts say prices are driven by demand to see soccer icon Lionel Messi who will play for his native country Argentina.
By the numbers: Tickets to see the 2022 World Cup-winning country are going for an average of $462.
The average sold price for a ticket for the 2016 event was $143 — today, it's $283.
The average price for Team USA's matches is $186.
The intrigue: 2016 was the last time the United States hosted the tournament, which combines the governing body of South American soccer (CONMEBOL) and the confederation that includes North and Central America (CONCACAF).
10 CONMEBOL teams and six CONCACAF teams will play in 32 matches in metros including Dallas, Atlanta, Austin, Charlotte, Houston, Miami, Phoenix and San Francisco.
How to watch: Matches will be broadcast on FOX, FS1 or FS2, June 20 to July 14. Schedule
What's next: The 2024 Copa America tournament kicks off Thursday in Atlanta with Argentina vs. Canada at 8pm ET on Fox Sports 1.
Willie Mays, a Hall of Famer regarded as the greatest all-around baseball player of all time, died on Tuesday afternoon, the San Francisco Giants announced. He was 93-years-old.
The big picture: Nicknamed "The Say Hey Kid," Mays was the oldest living Hall of Famer and one of the first Black players to join Major League Baseball.
