NCAA president Mark Emmert told the New York Times this week that he would recommend that the college sports' governing body approve new rules that would allow student athletes to profit from their names, images and likenesses "before, or as close to July 1."
Driving the news: New laws that let student athletes in some way profit off their names, images or likenesses are set to take effect in Florida, Alabama, Georgia, Mississippi and New Mexico on July 1. Other states have passed similar laws that are scheduled to take effect next year.
Suddenly, sports gaming competition is everywhere. Unless you're into the NHL.
The big picture: EA's return to making baseball games this week is the latest in a recent rush of moves that will restore competition to video game baseball, golf, football and more.
