73% of parents with children in Generation Alpha (2013–present) said they encourage their kids to play sports, but just 33% of those kids actually play, according to a survey from Morning Consult.
Why it matters: Sports interest seems to have peaked with millennials — who largely comprise the parents of Generation Alpha — so engaging younger generations has become the sports industry's key challenge.
Despite dire predictions, Tampa’s Super Bowl was not a coronavirus super-spreader event, Hillsborough County health officials said yesterday, per the Tampa Bay Times.
By the numbers: 53 cases in Florida and four more elsewhere were found to be associated with official Super Bowl events.
After the Timberwolves lost to the Phoenix Suns on Sunday, the team reached the top of a list no one wants to be on: They are the worst franchise in American pro sports.
The intrigue: That's according to a Reddit user who tracks regular season winning percentages of major sports franchises — an odd outlet to be counting wins — which says the Wolves now have a .39307 all-time winning percentage.
Four Olympic gold medalists are launching Togethxr, a media platform aimed at celebrating millennial and Gen Z female athletes.
The big picture: Togethxr's launch comes at an exciting time for women's sports, with ratings spikes (WNBA), female ownership groups (NWSL) and startup leagues (Athletes Unlimited) creating lots of buzz.
Major League Soccer training camps open this week, giving the league's 27 teams six weeks to prepare for the 2021 season, set to kick off April 17.
The state of play: MLS expansion continues to be fast and furious. Austin FC will debut this season, followed by Charlotte FC (2022) and St. Louis SC (2023) in the next couple years.
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