Mar 3, 2021 - Sports

Olympians to launch media platform to celebrate female athletes

Illustration female symbol moving

Illustration: Lazaro Gamio/Axios

Four Olympic gold medalists are launching Togethxr, a media platform aimed at celebrating millennial and Gen Z female athletes.

The big picture: Togethxr's launch comes at an exciting time for women's sports, with ratings spikes (WNBA), female ownership groups (NWSL) and startup leagues (Athletes Unlimited) creating lots of buzz.

Details: The Olympians include soccer player Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel and basketball player Sue Bird.

  • The financing: Togethxr is funded and operated by private equity-backed holding company Magnet Companies.

Coming soon: "Fenom," the story of 17-year-old boxing star Chantel Navarro will debut this spring alongside "Kaikaina," which follows a collective of young Hawaiian surfers.

Of note: Despite increased viewership and business opportunities, women's sports still received just 4% of U.S. sports media coverage as of 2019 — something Togethxr wants to help change.

The last word: "Growing up I didn't have posters of female athletes, which wasn't because I didn't watch sports," Morgan told NYT. "I just didn't know enough about female athletes to put them on my wall and idolize them."

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