Even with organized sports on hiatus, plenty of sports-related businesses have soldiered on, hoping to weather the storm and come out the other side of this pandemic relatively unscathed.
The state of play: "We have hundreds of mom and pop stores [selling on our platform], so we've been trying to support them and put their stories front and center," Brendan Candon, CEO of online marketplace SidelineSwap, tells Axios.
Only 53% of the major sports events originally scheduled for 2020 are likely to take place this year, according to new projections from sports marketing agency Two Circles.
ESPN's "The Last Dance" documentary on the Chicago Bulls’ 1998 NBA championship run averaged a record-breaking 6.1 million viewers on Sunday night, ESPN said Monday. The first two episodes of the 10-part series aired Sunday across ESPN and ESPN3.
Why it matters: The documentary marked the first time in nearly two months that individual families — and the sports world as a whole — sat down to watch something together.
Amid the uncertainty surrounding the return of sports and the constant updates from leagues about when play might resume, don't lose sight of the most important factor of all: a second wave is almost certainly coming.
Driving the news: Based on league statements, more sporting events than ever are temporarily scheduled for the fall, which could result in the most action-packed sports calendar imaginable.
"The Last Dance" premiered Sunday on ESPN, marking the first time in nearly two months that the sports world sat down to watch something together.
Why it matters: In addition to entertaining millions of self-quarantined fans, the 10-part Chicago Bulls-focused documentary will give ESPN a tentpole event to build its programming around, while providing sportswriters and other content creators (i.e. all of social media) with fresh source material during these sports-less times.
