The Pro Bowl is meaningless, but the selections — which the league released last night — help tell the story of the season, highlighting the NFL's most consistent performers and its most dominant athletes.
The big picture: MVP frontrunner Lamar Jackson — who leads the league in TD passes (33) and ranks eighth in rushing yards (1,103) — received 100,000 more Pro Bowl votes than the next highest player (Russell Wilson).
If it weren't for the Olympics and the election next year, TV advertising sales would be down again next year, according to MAGNA, an advertising firm.
Why it matters: Engaged live audiences have become a commodity for advertisers, and they are willing to spend big.
