For many Olympic athletes, especially female athletes, a key challenge is the fact that their sport only gets seen once every four years. Social media, though, has helped many to increase their visibility of their sports as well as their individual impact.
Why it matters: Sport can be a platform to encourage girls to pursue their dreams and a keystone for equality well beyond the field of play, but that requires having a steady and lasting voice.
A new digital streaming service and app called “Bleacher Report Live” (B/R Live for short) will be available to consumers beginning in April, acting as Turner's one-stop destination for live digital sports consumption and discovery. By implementing flexible pricing options this summer, it aims to reach highly-engaged millennial sports fans.
Why it matters: Consumers still watch sports and news live, which is why TV networks think they'll be able to get consumers to pay extra for digital streaming packages built around those topics. NBC and CBS have both launched live sports streaming services while Disney plans to launch one for ESPN this spring.
