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GenAI search ads expected to reach $100B by 2030

Media Trends Executive

A line chart forecasting the years for various ad formats to reach $100 billion in revenue. Generative search is projected to reach this mark in approximately six years, followed closely by retail media at around 10 years.

Forecasted years to reach $100b, by ad format

Data: WPP Media; Chart: Danielle Alberti/Axios

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