Exclusive: Sage notches Series A for elder care OS

Details: New investor Maveron led the round.

• All of Sage's previous investors including Goldcrest Capital, Animo Ventures, and Distributed Ventures joined. Maveron partner Natalie Dillon joins Sage's board of directors.
• Funds will go toward expanding the company's implementation, growth, and data science teams.
• Mehra declined to say when Sage might collect a Series B but said the Series A provides the company with roughly 36 months of runway.

How it works: Based in New York, Sage works with nursing facilities to deploy hardware that replaces existing tools — pull cords, help buttons, etc. —with press-able connected devices.

• Caregivers use Sage to coordinate their responses and triage care, and care managers review Sage's data to better understand patient needs and assess staff performance.

Catch up fast: Sage's Series A follows the company's $9 million seed raise in 2022.

What they're saying: Mehra says he's watched as industries such as child care and pet care have been improved by tech-enabled tools that increase visibility and transparency into the caregiving process, and believes it's time for elder care to benefit from the same trends.

• "The caregiver is an overlooked consumer and so is the older adult," Mehra says. "It's a black hole."

State of play: With the elderly population in the U.S. booming, several senior care-focused startups have attracted venture attention in recent months. For example:

• Primary care provider Greater Good Health earlier this month collected a $20 million Series A.
• Bold, a provider of virtual exercise programs for Medicare Advantage members, in September inked $17 million in Series A funding.
• Author Health in June debuted with $115 million to support Medicare Advantage users with serious mental illness.