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The 2026 Axios Harris Poll 100 reputation rankings

The poll ranks the reputations of companies most on the minds of Americans.

A table showing the 2026 Axios Harris 100 Poll. The top 10 companies are Chewy, Toyota, Samsung, Nvidia, Costco, Honda, Alo Yoga, Athletic Brewing, Trader Joe's and Patagonia.

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<p>This survey is the result of a partnership between Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research.</p><p><strong>The big picture:</strong> Axios and Harris Poll have been partnering on the poll since 2019.</p><ul><li>Check out previous results from <a class="gtmContentClick" data-vars-link-text="2025" data-vars-click-url="https://www.axios.com/2025/05/20/axios-harris-poll-company-reputation-ranking" data-vars-content-id="d25c5db2-0bdb-41f4-afd7-a787d4a8ee76" data-vars-headline="The 2026 Axios Harris Poll 100 reputation rankings" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2025/05/20/axios-harris-poll-company-reputation-ranking" target="_self">2025</a>, <a class="gtmContentClick" data-vars-link-text="2024" data-vars-click-url="https://www.axios.com/2024/05/22/axios-harris-poll-company-reputation-ranking-data-source" data-vars-content-id="d25c5db2-0bdb-41f4-afd7-a787d4a8ee76" data-vars-headline="The 2026 Axios Harris Poll 100 reputation rankings" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2024/05/22/axios-harris-poll-company-reputation-ranking-data-source" target="_self">2024</a>, <a class="gtmContentClick" data-vars-link-text="2023" data-vars-click-url="https://www.axios.com/2023/05/23/corporate-brands-reputation-america" data-vars-content-id="d25c5db2-0bdb-41f4-afd7-a787d4a8ee76" data-vars-headline="The 2026 Axios Harris Poll 100 reputation rankings" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2023/05/23/corporate-brands-reputation-america" target="_self">2023</a>, <a class="gtmContentClick" data-vars-link-text="2022" data-vars-click-url="https://www.axios.com/2022/05/24/2022-axios-harris-poll-100-rankings" data-vars-content-id="d25c5db2-0bdb-41f4-afd7-a787d4a8ee76" data-vars-headline="The 2026 Axios Harris Poll 100 reputation rankings" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2022/05/24/2022-axios-harris-poll-100-rankings" target="_self">2022</a>, <a class="gtmContentClick" data-vars-link-text="2021" data-vars-click-url="https://www.axios.com/2021/05/13/the-2021-axios-harris-poll-100-reputation-rankings" data-vars-content-id="d25c5db2-0bdb-41f4-afd7-a787d4a8ee76" data-vars-headline="The 2026 Axios Harris Poll 100 reputation rankings" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2021/05/13/the-2021-axios-harris-poll-100-reputation-rankings" target="_self">2021</a>, <a class="gtmContentClick" data-vars-link-text="2020" data-vars-click-url="https://www.axios.com/2020/07/30/axios-harris-poll-corporate-reputations-2020" data-vars-content-id="d25c5db2-0bdb-41f4-afd7-a787d4a8ee76" data-vars-headline="The 2026 Axios Harris Poll 100 reputation rankings" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2020/07/30/axios-harris-poll-corporate-reputations-2020" target="_self">2020</a>, and <a class="gtmContentClick" data-vars-link-text="2019" data-vars-click-url="https://www.axios.com/2019/03/06/axios-harris-poll-corporate-reputations" data-vars-content-id="d25c5db2-0bdb-41f4-afd7-a787d4a8ee76" data-vars-headline="The 2026 Axios Harris Poll 100 reputation rankings" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2019/03/06/axios-harris-poll-corporate-reputations" target="_self">2019</a>.</li></ul><div><figure><div id="av-2026-05-13-harris-poll-NADIA" style="max-width:100%" data-vars-category="embed" data-vars-sub-category="axios-visual" data-vars-asset-id="av-2026-05-13-harris-poll-NADIA" data-vars-iframe-src="https://graphics.axios.com/2026-05-13-harris-poll/index.html" class="gtmView"><img alt="A table showing the 2025 Axios Harris 100 Poll. The top 10 companies are Trader Joe&#x27;s, Patagonia, Microsoft, Toyota, Costco, Samsung, Arizona Beverage Company, Nvidia, UPS and Apple." class="axios-visual-newsletter-fallback-image" src="https://graphics.axios.com/2026-05-13-harris-poll/fallbacks/2026-05-13-harris-poll-fallback.png" width="1200" height="914"/><img alt="A table showing the 2025 Axios Harris 100 Poll. The top 10 companies are Trader Joe&#x27;s, Patagonia, Microsoft, Toyota, Costco, Samsung, Arizona Beverage Company, Nvidia, UPS and Apple." class="axios-visual-apple-fallback-image" src="https://graphics.axios.com/2026-05-13-harris-poll/fallbacks/2026-05-13-harris-poll-apple.png" width="750" height="954"/></div><figcaption>Data: Axios/Harris Poll; Chart: Axios Visuals</figcaption></figure></div>

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The 2026 Axios Harris Poll 100 reputation rankings