The Axios Harris Poll 100 reputation rankings
This survey is the result of a new partnership between Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. From Wegmans to the U.S. Government — mentioned by survey respondents as a company for the first time — here's how this year's class stacks up.
Methodology: The Axios Harris Poll 100 survey was conducted November through January in a nationally representative sample. One group, 6,118 U.S. adults, was asked to identify the two companies they believe have the best and worst reputations. Then, the 100 “most visible companies” were ranked by a second group of 18,228 adults across key measures of corporate reputation.