Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Denver news in your inbox
Catch up on the most important stories affecting your hometown with Axios Denver
Des Moines news in your inbox
Catch up on the most important stories affecting your hometown with Axios Des Moines
Minneapolis-St. Paul news in your inbox
Catch up on the most important stories affecting your hometown with Axios Twin Cities
Tampa Bay news in your inbox
Catch up on the most important stories affecting your hometown with Axios Tampa Bay
Charlotte news in your inbox
Catch up on the most important stories affecting your hometown with Axios Charlotte
Dallas Cowboys running back Ezekiel Elliot. Photo: Richard Rodriguez/Getty Images
The NFL's ratings are up compared to last year's dip, but their ad revenue is still in the red after falling 19% through the first two months of this season, Bloomberg reports.
The big picture: The league's ad revenue is down largely because of last year's ratings. Advertisers chose not to dump as much money into the NFL's product at the start of this season following last year's dip in audience. Broadcasts are averaging 15.8 million viewers this season, and if that continues, their ad revenue should jump next year.