It's not just concerts. Indianapolis is getting a piece of the multibillion-dollar Taylor Swift economy.

Driving the news: Swift's 52-night, 20-city tour through the U.S. is breaking attendance records — and poised to be one of the highest-grossing tours of all time, Axios' Erica Pandey writes.

• Now, the extended version of the Eras Tour is coming to Indianapolis next year.

Why it matters: Indianapolis drew a winning lottery ticket with Swift's surprising three-show commitment after missing out this year.

Between the lines: She attracted more than 55,000 people to Lucas Oil Stadium in 2018 and will perform there again Nov. 1-3, 2024, for a combined 165,000-plus attendance — most of whom should be unique ticket holders because of the difficulty of scoring tickets to one show, much less two or three.

What they're saying: Rory Billing, the CEO of an Indianapolis tech company called The Fan's Place, which helps businesses build loyalty, celebrated news of the Swift concerts.

• Billing hopes for a secondary spillover from the "incredible weekend" he expects hotels, bars and restaurants to experience while Swift is in town.
• "Local businesses are my customers, and one massive weekend in November — that would otherwise be pretty dead — can put enough cash in the pockets of some of those owners that they might take a chance on some tech they might otherwise have ignored," Billing told Axios.

The big picture: That's Swiftonomics — an economic turbocharge that's come to every city she's performed in, Axios' Emily Peck and Felix Salmon write.

What's happening: Fans are traveling to different states to catch shows because they grabbed whatever tickets they could get, which is likely to happen here given Indiana's convenient proximity to many other big cities.

• Swift tourists aren't just spending on hotel rooms and merch, they're dining out, hiring designers, and hitting local museums, per The Wall Street Journal.

The bottom line: Swift's three concerts will combine for one of the biggest events in Indianapolis history.

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The Indiana Chamber of Commerce wants leaders to spend the next decade tackling state shortcomings like education attainment and access to opportunities for minorities.

Driving the news: The chamber yesterday released a new vision plan for the state's economic future, titled Indiana Prosperity 2035.

Why it matters: The goals in the plan will drive the work, and statehouse lobbying efforts, of the influential chamber for the next dozen years.

State of play: The chamber says Indiana has successfully built a competitive business climate but risks falling behind if challenges around education, opportunity, health, quality of place — the things that make people want to build not just businesses, but families and lives somewhere — aren't addressed.

• Other states have gotten more competitive, too.

Details: The chamber outlined more than 30 goals on issues like workforce, education and economic growth.

• A top workforce goal is increasing the share of Hoosier adults with some kind of post-secondary education from the current rate of 54% to 70% by 2035.
• The chamber's previous goal was 60% by 2025.

The intrigue: The chamber has been a powerful player at the Statehouse, but some question if its influence has waned in recent years after several priorities, such as raising the cigarette tax, failed.

Yes, but: Brinegar said lawmakers were close last legislative session to raising the cigarette tax, but a better-than-expected revenue forecast in the final days of the budget-writing session killed the proposal.

The bottom line: The chamber is willing to point out the state's policy flaws and some of its most difficult challenges while advocating for solutions that won't always be popular.

• "I have this old saying that around the General Assembly, the good ideas sometimes take three or more years to pass and bad ideas only take one," Brinegar said.

🎒 Indianapolis Public Schools used a small portion of its federal COVID relief dollars to hire a private company to help market the district to families in an effort to beat back competition from private and charter schools that have been recruiting IPS students in droves. (Chalkbeat Indiana)

💰 The state's budget committee approved a $120 million request from the quasi-public Indiana Economic Development Corp. to close a deal on an advanced manufacturing project for an automotive company, without knowing which one.

• An IEDC official gave few details about the company, which is planning to invest $3.2 billion and create as many as 1,400 jobs if the project comes to fruition, citing non-disclosure agreements and federal security laws. (Indiana Capital Chronicle)

🏈 Westfield is losing money hosting the Indianapolis Colts training camp at Grand Park, but some city officials say the "buzz" is worth it. (IndyStar)

Gen Con celebrated its 20th anniversary in Indianapolis over the weekend and confirmed yesterday that it will be back for the foreseeable future.

Driving the news: The largest and longest-running tabletop gaming convention in North America extended its contract with the city through 2030.

Why it matters: The annual conference set an attendance record this year, bringing more than 70,000 unique attendees to the Indiana Convention Center and Lucas Oil Stadium during its four-day run.

• It generated nearly $75 million in economic impact for restaurants, hotels, and other local businesses, according to a press release.