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Illustration: Aïda Amer/Axios

Top news executives tell Axios that a real "Trump slump" is hitting digital, cable and more.

Why it matters: The shock factor around President Trump's unplanned announcements, staff departures, taunting tweets and erratic behavior is wearing off, and media companies are scrambling to find their next big moneymaker.

Driving the news: Executives tell Axios that Trump fatigue is very real: Interest in political coverage overall is down, which is spurring investments in other beats, like technology and the global economy.

  • Democrats don't appear to be the lifeline media companies are hoping can fill the gap for diminished Trump interest. Executives say they expect this week’s debate ratings to be nothing like the ratings for the 2016 Trump debates.

Be smart: Part of the problem is that 2020 Democrats don't have a knock-out media star to drive interest in the election. To date, the Democrats' biggest media attraction has been Rep. Alexandria Ocasio-Cortez, who isn't running for president.

  • Other candidates split the spotlight in the crowded Democratic primary field.

By the numbers: Digital demand for Trump-related content (number of article views compared to number of articles written) has dropped 29% between the first 6 months of the Trump presidency and the most recent 6 months, according to data from traffic analytics company Parse.ly.

  • Evidence that Trump's social media star power was also beginning to wear off surfaced last month, when Axios reported that his tweets were receiving less than half the engagement that they got when he first took office.

Similar trends are happening in more traditional media settings:

  • In March, New York Times COO Meredith Kopit Levien told Axios during a panel at SXSW that the paper's subscription "Trump Bump” ended in mid-2018.
  • In December, media research firm MoffettNathanson found that live news network ratings were down "in the -10% to -20% range" for the better part of 2018. Overall, the firm found that ratings around TV news coverage overall began to decline after the 2016 election.
  • Cable TV networks, which still reach a majority of Americans with political news coverage, began pulling back on Trump campaign rallies late last year because they weren't driving ratings, according to Politico.

Our thought bubble: The Trump bump that supported the news industry through difficult economic times is not sustainable, and media companies that were once reliant on politics coverage to get through tough times are going to have to pivot.

Go deeper:

Go deeper

Officer Kim Potter to be charged with manslaughter in Daunte Wright's death

Photo: Bruce Bisping/Star Tribune via Getty Images

Kim Potter, the former police officer who fatally shot Daunte Wright outside Minneapolis on Sunday, will be charged with second-degree manslaughter, Washington County District Attorney Pete Orput told the Star Tribune Wednesday.

Why it matters: The shooting of the 20-year-old Black man in Brooklyn Center, Minn., just ten miles from where George Floyd was killed by a Minneapolis police officer last year, has reinvigorated Black Lives Matter protests and led to three consecutive nights of unrest.

Tech dominates highest paying pandemic internships list

Illustration: Annelise Capossela/Axios

In the past year as the pandemic raged on, some of the world's most valuable companies continued to grow and compensate their workers well above national medians – interns included.

Driving the news: Workplace review platform Glassdoor published its 2021 report today on the 25 highest paying U.S. internships.

Biden on Afghanistan: "It is time to end America’s longest war"

Photo: Demetrius Freeman/The Washington Post via Getty Images

President Biden will say in a speech Wednesday that it's "time to end America’s longest war," as he sets out plans to withdraw all U.S. forces from Afghanistan by Sept. 11, according to prepared remarks.

Driving the news: "I am now the fourth American president to preside over an American troop presence in Afghanistan. Two Republicans. Two Democrats. I will not pass this responsibility to a fifth," Biden will say. "It is time for American troops to come home."