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Donald Trump is bringing conservative media — a multi-billion-dollar industry — to Sarasota County.

Driving the news: Trump Media and Technology Group Corp., which owns social media app Truth Social, registered as a business in Florida earlier this month, using an office building on North Cattlemen Road in Sarasota as its address, per the Herald-Tribune.

Just 11 miles down the road, Canadian media company Rumble, a video platform commonly used by conservatives, recently made Longboat Key its U.S. headquarters.

Why it matters: Rumble, which also powers Truth Social's back-end technology, is expected to merge with special purpose acquisition company CF Acquisition Corp, which would make it worth $2 billion.

Rumble moved to Longboat Key last month despite Sarasota County rescinding the company's $825,000 incentive grant in response to community backlash over its broadcasting of Russian media after Russia's invasion of Ukraine. 

The big picture: Florida has become a popular destination for conservative media upstarts — Newsmax, the cable network owned by Chris Ruddy, is headquartered in Boca Raton, Florida.

Tampa has become a hub for young Republicans and conservative media influencers.

Dan Bongino, a well-known conservative podcaster, lives in Palm City.

Plus: Jimmy Finkelstein, most recently the owner of political newspaper and website The Hill, is planning to launch a new media company that will have its base in Florida — where Finkelstein now resides.

The Hill has come under fire in the past for pushing conspiracy theories about Ukraine and for his ties to former President Trump.

State of play: Florida Gov. Ron DeSantis is not generally friendly toward progressive media. Last week, DeSantis asked legislators to repeal a law that allows the Walt Disney World Resort to operate as a self-governing body, in response to Disney's position against a law that he recently signed, dubbed by critics "Don't Say Gay."

Be smart: In addition to Florida, Nashville is proving to also be a center for conservative media companies. The Daily Wire moved its headquarters to Nashville from California last year. 

Parler, the Twitter alternative often used by conservatives, is based in Nashville.

With Trump and Rumble, Florida becomes conservative media HQ

Former President Donald Trump's social media company and Canadian media company Rumble have both made Sarasota their home.

Illustration of a map of Florida, with a social media notifications icon with an elephant pinned on the map.

Donald Trump is bringing conservative media — a multi-billion-dollar industry — to Sarasota County.Driving the news: Trump Media and Technology Group Corp., which owns social media app <a class="gtmContentClick" data-vars-link-text="Truth Social" data-vars-click-url="https://www.axios.com/trump-blowing-truth-social-launch-c2d4f1f0-5440-478a-acfa-b9462b64568c.html" data-vars-content-id="3aeb78bf-670c-46b8-8fe5-142c2d1048af" data-vars-headline="With Trump and Rumble, Florida becomes conservative media HQ" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/trump-blowing-truth-social-launch-c2d4f1f0-5440-478a-acfa-b9462b64568c.html" target="_self">Truth Social</a>, registered as a business in Florida earlier this month, using an office building on North Cattlemen Road in Sarasota as its address, per the <a class="gtmContentClick" data-vars-link-text="Herald-Tribune" data-vars-click-url="https://www.heraldtribune.com/story/opinion/columns/2022/04/24/trump-establishes-social-media-company-sarasota-florida-near-rumble-elon-musk-twitter/7434302001/" data-vars-content-id="3aeb78bf-670c-46b8-8fe5-142c2d1048af" data-vars-headline="With Trump and Rumble, Florida becomes conservative media HQ" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.heraldtribune.com/story/opinion/columns/2022/04/24/trump-establishes-social-media-company-sarasota-florida-near-rumble-elon-musk-twitter/7434302001/" target="_blank">Herald-Tribune</a>.<ul><li>Just 11 miles down the road, Canadian media company Rumble, a video platform commonly used by conservatives, recently made Longboat Key its U.S. headquarters.</li></ul>

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With Trump and Rumble, Florida becomes conservative media HQ