Mar 13, 2024 - Things to Do

A look inside Citrus Park Mall's new theater

A peek inside one of NCG Cinemas' auditorium.

A peek inside one of NCG Cinemas' auditorium. Photo: Yacob Reyes/Axios

Neighborhood Cinema Group (NCG) debuts this month at Citrus Park Mall, filling the neon void left by Regal Cinemas.

Why it matters: It's the Michigan-based chain's first location in Tampa Bay and a much-needed alternative for moviegoers in Northwest Hillsborough County β€” where options are limited beyond Nicole Kidman's theater of choice.

  • NCG Cinemas is the latest attempt by the struggling mall to recover from foreclosure three years ago.

πŸ‘‹ Yacob here. I snagged a tour before its grand opening.

The vibe: Growing up in Carrollwood, I spent no shortage of time at Citrus Park Mall. I came of age in a theater that looked like Johnny Rocket vomited everywhere.

  • But the days of squinting under harsh red lights while ordering popcorn are over. NCG Cinemas traded in its predecessor's retro decor for a modern, sleek design.
  • The new theater also stole one of AMC's main draws: recliner seats. It boasts self-serve bottomless popcorn, soda and slushies.

What they're saying: "NCG looks forward to opening our newest location in the very welcoming neighborhood of Citrus Park," Jeff Geiger, president and CEO of NCG Cinemas, said. "We are delighted for the opportunity to provide a two-hour vacation to our newest neighbors."

What's next: Doors open at 11am on March 22, and showings include "Dune: Part 2," "Arthur the King," "Ghostbusters: The Frozen Empire" and "Kung Fu Panda 4."

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