Sep 8, 2022 - Politics

Poll reveals power of targeting "persuadable" seniors in Florida

Voters line up for a past election in Palm Beach County. Photo: Mario Tama/Getty Images

The governor's race in Florida is polling incredibly tight and will likely come down to a well-defined group of "persuadable" senior voters who tend to care way more about economic issues like inflation and jobs than abortion or the environment.

  • Those are the noteworthy findings of a new poll commissioned by AARP, the nonpartisan membership organization that advocates for those 50 and older.

State of play: "Persuadable voters" are the 11% of the 50 and older segment of the Florida electorate who are not definitely voting for either Gov. Ron DeSantis or former Gov. Charlie Crist.

  • Their number covers the polling gap between the two candidates and include those who are leaning toward a candidate and those completely undecided.

Details: Pollsters tell us these persuadable voters are mostly moderates or independents. And they're more pessimistic about the way things are going.

  • When asked to identify the issue they care most about, more than a quarter said inflation and rising prices, and 20% said jobs and the economy — far outpacing their 50+ peers.
  • Compared to 50+ voters who have already picked Crist or DeSantis, these voters care less about election security, crime, voting rights, abortion, climate change and immigration.

What we're watching: The candidate who wants these votes will speak to their personal finances rather than about social or cultural issues.


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