May 11, 2022 - Food and Drink

Cerealously, where's the Tropicana Crunch?

Tropicana Crunch.
Tropicana Cruch. Courtesy Tropicana.

A curious market has blossomed around a new product from a local company.

  • Orange you wondering what we're talking about?

Driving the news: On May 4, Bradenton-based Tropicana announced that something called Tropicana Crunch — "Cereal Made for OJ" — was "available now" via the website TropicanaCrunch.com.

  • Cereal … made for orange juice.

Yes, but: Boxes of the honey almond madness were gone quick, apparently. The website soon said "Sad it's over. But happy it happened."

The latest: Vendors have listed boxes for sale on eBay for as much as $149.99 and as little as $60.

  • But a search Tuesday turned up no actual images of boxes, just screenshots of the Tropicana Crunch website.

The rub: We wanted to try some, but Tropicana's PR team brushed us off: "We unfortunately sold out the day of the release, as so many consumers were eager to get their hands on the cereal!"

  • We noticed the ingredients listed here, so we found the closest thing to it on Publix shelves — Honey Bunches of Oats with Almonds — and gave it a whirl with some fresh squeezed from Ridge Island Groves.

The verdict: A friendly review would call to mind sorbet in a waffle cone, but don't do this to your orange juice. It's just gross.

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