An immersive Van Gogh art exhibit opens in Richmond in August

State of play: "Van Gogh Exhibit: The Immersive Experience" opens Thursday, Aug. 22 and runs every Thursday-Monday through October in the former Short Pump Lidl grocery store.

• Tickets go on sale Tuesday at 10am and start at $29.90 for adults and $17.90 for kids.

The big picture: The exhibit opening in Short Pump is from New York-based Fever entertainment company, which is also behind those candlelight concerts at the Bolling Haxall House.

• It'll feature 360-degree views via two-story projections of Van Gogh's famous works over 20,000 square feet of the former grocery store, per the website.

Zoom in: If you've been dying to see the show because your pal in another city hyped it up, it may be worth double checking which show your friend saw.

• The one opening in Richmond this week shouldn't be confused with "Beyond Van Gogh," which opened last month in Virginia Beach.
• Or "Immersive Van Gogh," the one featured on "Emily and Paris" and that was in Charlotte in 2021.
• Or "Imagine Van Gogh," which calls its self the OG immersive exhibit and was in Seattle in Boston.

• Or even "Van Gogh Alive," recently in St. Petersburg, Florida.

Yes, but: The one Richmond is getting got decent reviews when it was in D.C. and Seattle, so it's likely worth checking out if you're into Van Gogh (and vacant grocery stores).

• Or, wait for early reviews. We're planning to check it out asap and will report back.

If you go: "Van Gogh Exhibit: The Immersive Experience" opens Thursday and runs through August at the Exhibition Hub Richmond Art Center aka the former Lidl grocery store at 12151 W. Broad St. in Short Pump.

Editor's note: This story was updated to note the exhibit now opens Aug. 22, not Aug 1, and runs through October, not August.