Apr 18, 2024 - Sports

Youngkin signs NIL law allowing Virginia schools to directly pay athletes

Photo illustration of Virginia Governor Glenn Youngkin with lines radiating from him.

Photo Illustration: Brendan Lynch/Axios. Photo: Al Drago/Bloomberg via Getty Images

A bill Gov. Youngkin signed into law on Thursday makes it illegal for the NCAA to punish Virginia schools for paying their student-athletes.

Why it matters: No other state in the U.S. has done this, which could give Virginia schools like UVA, Tech and JMU a recruiting advantage, according to ESPN.

The big picture: The legislation allows Virginia universities to compensate athletes through name, image and likeness (NIL) deals starting July 1.

  • They can't be paid for their athletic performance but can be paid for marketing campaigns they're used in with university dollars.

Zoom in: The move overrides the NCAA's rules, which ban schools from directly signing NIL deals with their student-athletes.

What's next: Virginia could be the catalyst to other states following suit, per Sports Illustrated.

  • Virginia Tech's athletic director Whit Babcock told the Richmond Times-Dispatch that Tech might start charging for spring football tickets and use the money as NIL proceeds.
avatar

Get more local stories in your inbox with Axios Richmond.

🌱

Support local journalism by becoming a member.

Learn more

More Richmond stories

Richmondpostcard

Get a free daily digest of the most important news in your backyard with Axios Richmond.

🌱

Support local journalism by becoming a member.

Learn more