Award-winning plant shop sprouts up in Richmond
A plant shop voted the best in Charlotte, North Carolina, two years in a row has picked up roots and replanted in Richmond.
Driving the news: Shades of Moss, a boutique plant and indie record store, is having its grand opening Saturday at 2128 W. Cary St.
- The opening is a homecoming for owner and Richmond native Barry Greene who, after stints in Brooklyn and Charlotte, boomeranged back to Richmond a second time last year.
Why it matters: Richmond's thriving Black-owned small business community — and the city's reputation for being supportive of these businesses — is what inspired him to make the move.
In Charlotte, it was difficult for him to find a retail space, even when one was listed as available for rent, Greene tells Axios.
- He'd reach out and be told the price per square footage was suddenly higher, or that a space was no longer available, only to see it remain vacant.
- It was an experience echoed by other Charlotte business owners of color, Axios Charlotte's Katie Peralta Soloff reported in 2021.
- So Greene came back to Richmond with his wife and 18-month-old daughter.
What they're saying: "I've always felt like [the Black business community] has been a hidden gem of Richmond. I'm happy. I've come full circle," Greene said, adding that having his daughter walk into a store in his hometown is a bonus.
Zoom in: At Shades of Moss, locals will find plants, pots and potting soil, plus incense, candles, loose tea his wife grows and a growing list of smaller items from fellow local business owners, like Rushing Blooms' dried flowers.
- Green also offers in-home consulting services to help folks get started with plant care — or just keeping their existing plants alive.
On the vinyl front, shoppers can expect a curated selection of jazz, lo-fi, house and soul.
- "It's very niche. Our motto is, every plant deserves a great playlist," he says.
And in Richmond, he's finally found a place that wants to hear it.
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