Inside Richmond's first Hustler Hollywood

Karri here, freshly back from some light Valentine's Day shopping — and about to test the boundaries of Axios' expense policy — at Richmond's newest retail shop: Hustler Hollywood.

• Love was in the air, on the walls and behind the counter.

Driving the news: Hustler Hollywood opened its first Richmond location last week in a former Pizza Hut in the Fan District.

• Yes, the one across the street from the Children’s and Science museums.

What to expect: A brightly lit, well-organized store with friendly staff and a wide range of merchandise to tempt any kind of shopper. For real.

• True to their word, there is no porn for sale, and the section for, um, all the stuff you’d expect only takes up one corner of the store.
• Lingerie — some classy, sheer and understated, and some trashy, studded and possibly wound-inducing — takes up about half the space, along with boots with sharp heels.
• In the rest, you'll find oils, lubes and body paint, plus one of the best phallic-themed, bachelorette-party wares sections in town.

You might be wondering if there’s any “Golden Girls”-themed merch, and the answer is yes, yes, there is. Plus an oil-painted mural of Hustler founder Larry Flynt.

Hustler Hollywood is now open daily at 2343 W. Broad St.

• 😏 Street parking is in the rear, but there's no backdoor entry, so the safest bet is to slide into one of the spaces around front.