Feb 15, 2023 - Things to Do

Inside Richmond's first Hustler Hollywood

There's a parking lot accessible from Broad Street. Photo: Karri Peifer/Axios

Karri here, freshly back from some light Valentine's Day shopping — and about to test the boundaries of Axios' expense policy — at Richmond's newest retail shop: Hustler Hollywood.

  • Love was in the air, on the walls and behind the counter.

Driving the news: Hustler Hollywood opened its first Richmond location last week in a former Pizza Hut in the Fan District.

What to expect: A brightly lit, well-organized store with friendly staff and a wide range of merchandise to tempt any kind of shopper. For real.

  • True to their word, there is no porn for sale, and the section for, um, all the stuff you’d expect only takes up one corner of the store.
  • Lingerie — some classy, sheer and understated, and some trashy, studded and possibly wound-inducing — takes up about half the space, along with boots with sharp heels.
  • In the rest, you'll find oils, lubes and body paint, plus one of the best phallic-themed, bachelorette-party wares sections in town.

You might be wondering if there’s any “Golden Girls”-themed merch, and the answer is yes, yes, there is. Plus an oil-painted mural of Hustler founder Larry Flynt.

Hustler Hollywood is now open daily at 2343 W. Broad St.

  • 😏 Street parking is in the rear, but there's no backdoor entry, so the safest bet is to slide into one of the spaces around front.

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