The Carolina Hurricanes will have a new look for home games this year, adding First Citizens Bank's logo to their helmets.
Why it matters: The prominent sponsorship comes as the Raleigh-based bank has become the country's 16th largest bank off the back of several successful acquisitions, including that of Silicon Valley Bank in 2023.
Zoom in: The one-year deal only applies to home games, with Lenovo keeping the helmet sponsorship for away games.
Between the lines: Under the ownership of Tom Dundon, the Canes have made sponsorship deals with local companies a priority — something that will matter immensely if his ownership group is going to lure an MLB expansion side to the area.
