Kamala Harris with her mother, Shyamala Gopalan Harris (center), and sister Maya Harris on Dec. 10, 2003, in San Francisco. Photo: Kat Wad/San Francisco Chronicle via Getty Images
Why it matters: Advocates on both sides of the political spectrum say the demographic could play a key role come November, especially in swing states with tight margins.
Asian Americans recorded the largest registration increase of any racial group from January to June compared to the same period in 2020.
In the 2020 Census, 4.9% of Arizonans identified as fully or partly Asian, and Asian Americans and Pacific Islanders made up nearly 4.4% of the state's electorate in 2022, according to the advocacy group APIAVote.
President Biden won Arizona by 10,457 votes in 2020.
Driving the news: The TV and digital ad "My Mother" pays tribute to Shyamala Gopalan Harris, a breast cancer researcher who immigrated from India at 19 and raised Kamala Harris and her sister as a single mom.
State of play: Starting today, the ad will air in Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania and Wisconsin on digital and social channels, as well as on nearly 70 Asian-serving broadcast outlets, including The Filipino Channel, KHMER TV and TV Asia.
