Who's the Big Cheese behind Philly's mysterious CheeseParade

• While there, I gazed up at the bar rafters and saw a yellow plushie gazing back at me.

• At first, I thought it was a guitar pick playing the guitar. Very meta.

Then I thought, no, wait, it's Split, the Savannah Bananas mascot.

Zoom in: Stumped, my reporter instincts kicked in. So I asked the bartender.

• He told me the stuffie was the calling card of CheeseParade. I'd find them scattered throughout the bar.

What they're saying: "Am I supposed to know who that is?" I asked as he popped open another nonalcoholic seltzer for me.

• He chuckled, quickly realized I was a newb to the bar and launched into the backstory.

Catch up quick: CheeseParade is a Philly-born sketch comedy group that's built a massive online following.

• I found tidbits and scraps about its founder on blogs and podcasts, but more holes than in a block of Swiss.

So … later this week, we're going to introduce you to Philly's Big Cheese — and how he's quietly built a grate following from the rafters of one of Manayunk's favorite dive bars.

• Stay tuned.