King us. The Sixers are suddenly the NBA's hottest ticket

Driving the news: After the NBA finalized its schedule last week, interest in Sixers games exploded on the secondary market, showing how James is "reshaping fan interest well beyond Philadelphia," a StubHub spokesperson tells Axios.

• The Sixers currently have seven of the 10 most in-demand games on StubHub, led by Philly's opening-night tilt against defending champion New York at Madison Square Garden, per data shared with Axios.

Plus, demand for James' return to Los Angeles on Christmas has nearly doubled compared with demand for last year's Christmas slate.

Stunning stat: Searches for Sixers games are up more than 12 times on StubHub from last year's schedule release.

• The team jumped from No. 6 after last year's schedule release to No. 1 this season.

Zoom in: Rounding out the Sixers' five most sought-after games:

• No. 2: Cavaliers at 76ers on Oct. 22
• No. 3: 76ers at Hornets on Halloween
• No. 4: Knicks at Sixers on Oct. 30 in the NBA Cup
• No. 5: Pistons at Sixers on Oct. 25

The bottom line: Remember when the Sixers were so bad that you could score cheap tickets?

• With James aboard for the next two years, those days are a distant memory.