RockyFest's triumphant return in 2026

Driving the news: Tourism officials needed a minute to catch their breath after a packed first half of the year, but they're forging ahead with a "renewed sense of excitement" planning this year's "RockyFest 50," which kicks off later this year, event spokesperson Elissa Hill tells Axios.

• The fun officially begins with the Rocky Run on Nov. 14 and will run through the city's officially designated "Rocky Day" on Dec. 3.

Zoom in: Philadelphia Visitor Center Corp. is still firming up details about the full lineup, so more details will be announced in the coming months, Hill says.

Catch up quick: RockyFest launched in 2024 with plans for it to become an annual festival.

• Yes, but: Event organizers hit pause on the event last year, focusing their efforts on bringing back the event for the nation's 250th birthday.

What's ahead: For those who can't wait, the Rocky exhibition at the Art Museum is open through Aug. 2.

What we're watching: Whether Sylvester Stallone makes a grand appearance at this year's event.

• Our own Michael D'Onofrio has a suggestion: Have Sly triumphantly swoop down onto the Rocky Steps from a helicopter.