Meet Doug, the mini horse stealing Jason Kelce's Super Bowl ad

Driving the news: Garage Beer, the Kelce brothers' light lager brand, is capitalizing on the momentum ahead of the spot's official debut during the big game, launching a line of Doug merch and Instagram and offering a "Day with Doug" giveaway.

• The 21+ lucky winner, who is being announced Feb. 13, will receive an all-expenses-paid trip to visit Doug at his home on Willow Grove Farm in New Jersey.

Catch up quick: "The Brotherly Shovel" spot shows Kelce and former teammate Beau Allen cleaning up a stinky stable after a carriage of horses pulls away carrying cases of Garage Beer — before the football players crack open a cold one.

• "These beers taste great but smell like s…" Kelce says, trailing off as the commercial cuts to Allen feeding Doug a carrot.

What they're saying: "So apparently only Buttweiser can use full-sized clydesdales in beer advertisements," Garage Beer wrote on Facebook. "Luckily there's another breed of horse that looks very similar. Kind of. Anyway."

• The internet went wild for lil Dougie, saying he's "fr made for the big screen," one reader wrote.
• "I love me some Kelce brothers," another said. "But Beau is f—ing gold. I am officially nominating him for employee of the year."