This Philly restaurant trolled a negative food review by making T-shirts

Driving the news: The restaurant, which opened this summer, is selling T-shirts relishing its unsavory new title as "Philly's most disappointing new restaurant" — ripped from the mag's headline.

• In his piece, Philly Mag writer Jason Sheehan softpedals the criticism, saying the swanky 70s-inspired eatery and sound lounge knows how to set the vibe "really, really well."
• Then comes the chin-slapper: "But the shine on this place is an inch deep."

Yes, but: The restaurant wasn't just going to take it on the chin.

What they're saying: In a "HOT OFF THE PRESS" Instagram post, Percy turned the bad pub into a marketing and fundraising campaign, even encouraging Philly Mag to donate. Shirt sales go to Fishtown Community Library.

• One commenter wrote Percy had "Gritty energy."