Feb 21, 2025 - News

West Chester jeweler cashes in after Meghan Markle wears her bracelet

Isaac Avilucea

Meghan, Duchess of Sussex attends the Whistler Welcome Celebration during the 2025 Invictus Games. — Meghan, Duchess of Sussex, at the 2025 Invictus Games. Photo: Karwai Tang/WireImage

West Chester jeweler Lia Valencia Key now understands what people mean when they talk about the "Meghan Markle Effect."

Why it matters: The owner of Valencia Key experienced an 11,000% surge in sales after the Duchess of Sussex was spotted wearing one of Key's bracelets on a trip to Canada the day of the Super Bowl.

Catch up quick: The stainless steel gold bracelet engraved with the word "Joy" sold out within hours of a fashion journalist identifying it as belonging to Key's brand, per Forbes.

Key's web traffic spiked 93% in a single day, and she added about 1,000 new Instagram followers, per the outlet.

The bottom line: The lesson here: When the Birds win, everyone wins.

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West Chester jeweler cashes in after Meghan Markle wears her bracelet

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