Philadelphia's Jelloman is ready for the Super Bowl

The hour of the Jelloman has arrived.

State of play: A video of Paul Vile, known by his nickname Jelloman, went viral on social media last month. It showed the Eagles fan crowd surfing and slinging Jell-O shots into the crowd celebrating on South Broad Street following the NFC Championship victory.

What’s happening: Vile tells Axios he's prepping more than 4,000 vodka and green Jell-O shots for Super Bowl weekend.

• He often adds Pop Rocks to the shots, which he says produces the “perfect consistency.”
• Of note: He's the brother of Philly musician Kurt Vile, former lead guitarist of The War on Drugs.

Context: Vile has been Jelloman since around 2009 and has become a fixture of the festival circuit and local music scene.

• When he’s not working as a mason, Vile sells Jell-O shots and T-shirts at festivals, concerts and events.
• He also creates Jell-O art in the form of large murals that spell out band names with… you guessed it… Jell-O shots.
• He's even the subject of a documentary.

What he’s saying: Vile tells Axios that the viral crowd surfing video helped catapult his business, and that he hoped to turn Jelloman into a full-time job

• It’s a fulfilling way to live,” he says.

Where to find him: Vile says he will be at The Ave Live on Sunday for a Super Bowl pop-up watch party.

• But he kept coy about where he’ll turn up if the Eagles capture their second Super Bowl.