Bentonville lands Utah bike maker's satellite store

State of play: Ari, formerly known as Fezzari, was founded in Utah in 2005. The company claims its premium bikes cost 30-40% below normal retail and are "precision-tailored" to a rider's measurements.

• The company offers a complete lineup of road, mountain, cross-country and e-bikes.

Runway Group, Steuart and Tom Walton's holding company, helped bring Ari to the region, a news release says.

• A spokesperson for Runway said it did not make an investment in Ari.

The big picture: RZC Investments, an arm of Runway Group, has made investments in Allied Cycle Works of Rogers and Rapha of London, which operates its North American headquarters in Bentonville.

• Specialized bikes of California operates a retail store branded as an experience center, which is usually reserved for larger markets.

What's next: Ari Bentonville will be located in the Midtown Lane building in downtown Bentonville. The company plans to open this summer.