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Nov 4, 2024 - Election

Republicans outspend Dems in Arkansas advertising

Worth Sparkman

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Bar chart showing current and future political ad spending in Arkansas from Jan. 1 to Nov. 5, as of Oct. 31. Democrats have spent about $403k on ads for presidential, congressional and down-ballot races in the state; $184k from outside groups and $220k from campaigns themselves. Republicans have spent a total of $2.4m, $708k from outside groups and $2m from campaigns. — Data: AdImpact; Note: "Campaigns" include spending by candidates or in coordination with party committees; "Outside groups" includes spending by non-candidate groups and party committees; Chart: Axios Visuals

Republicans spent about six times as much as Democrats on political advertising in Arkansas, according to analytics platform AdImpact.

The number includes presidential and down-ballot races.

The GOP's spend of about $2.4 million is minor compared to its national outlay of about $3.5 billion.

Democrats allocated even less to sway Arkansas' mostly red voters, a mere $403,000 out of about $4.5 billion across the U.S.

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