The Shift: Former Bentonville chamber CEO springs into entrepreneurial action

State of play: His recent jump into NWA entrepreneurship will weave those experiences together into a sort of Swiss army knife of consulting — largely in government affairs, public relations, membership engagement and special projects.

• Target clients include Arkansas trade associations, chambers of commerce and nonprofits, Cobb said.
• He sees opportunities to bridge gaps — both in communications and action — between members and a given organization's administration.

What he's saying: Paceline is "an agency to serve people, projects and organizations that work to help Arkansans earn more, learn more and live well — together," Cobb said.

The bottom line: The company is pre-revenue, but some promising prospects are coming up, he said.

🚴‍♂️ The Shift is a regular feature to catch up quick on what's happening in Arkansas' economy and entrepreneurial ecosystem.