May 1, 2024 - News

We're drinking more coffee

Data: National Coffee Association; Note: Polling was conducted in January; Chart: Axios Visuals

The South really loves coffee.

The big picture: Nationally, daily coffee drinking among U.S. adults is at a 20-year high, according to a recent National Coffee Association survey.

Zoom in: Two-thirds — or 66% — of adults in the South drank coffee in the past day, per NCA polling.

  • That's up from 60% in 2020.

Flashback: In 2004, less than half of adults nationwide had consumed coffee in 24 hours preceding NCA polling.

Between the lines: Drip coffee remains the most popular form of the beverage, although consumption of espresso-based beverages is growing nationally.

  • Lattes are most popular — 18% of American adults drank one in the past week — followed by espresso shots and cappuccinos, NCA says.

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