Tyson Foods' new old logo

• "This thing looks like a bad prison tattoo," Michael Tilley, now of Talk Business & Politics, wrote at the time.

"The weather vane is the farmer's compass; it signals direction. At Tyson Foods, our compass points forward," the company said about the logo.

Driving the news: We asked Tyson why the change and why now. The company's performance wasn't awesome in fiscal 2023, but it did post a profit last week.

• A new corporate look comes with associated costs — from truck doors to stationary.

What they said: "On the branding — not too much to say on that," a spokesperson wrote back in an email.

• Another wrote soon after: "​​We are not sharing anything externally until likely next week. Our internal launch [Thursday] was strictly for team members."

The intrigue: The new logo was part of her email signature.

Editor's note: Reporter Worth Sparkman formerly worked at Tyson Foods.