Northwest Arkansas' most searched ZIP codes

The most popular ZIP codes for potential Northwest Arkansas homebuyers are in Benton County, according to data from Zillow.

Why it matters: It signals what potential homebuyers want in a home, where they hope to live and roughly how much they're looking to spend.

The intrigue: Despite being the most northern town, Bella Vista is one of the top searches.

What they're saying: Collier & Associates executive broker, Todd Ring, tells us the trail system developed in Bella Vista in recent years attracts a younger, more active buyer.

• Traditionally, buyers in that area have been retirees.
• The homes are still generally more affordable than in other parts of NWA, he said.

The five most popular ZIP codes:

1. 72756 — Central Rogers, from Shadow Valley Country Club to Lake Atalanta and north to Rogers Municipal Airport. Median home value: $236,384
2. 72715 — Bella Vista, east of Interstate 49, west of U.S. Highway 71 and north to the Missouri state line. Median home value: $250,538
3. 72758 — South-central Rogers, from Shadow Valley Country Club to Horseshoe Bend Marina on Beaver Lake. Media home value: $311,470
4. 72714 — Bella Vista, mostly east of U.S. Highway 71 and north to the Missouri state line. Median home value: $243,555
5. 72712 — Bentonville, north to Bella Vista and south to Cave Springs. Median home value: $324,764