The Butterfield Stage in downtown Rogers will kick off its first concert series this weekend.
Why it matters: The stage is another concert venue in Northwest Arkansas where local musicians can play, adding to the growing arts and culture scene.
- With seating for up to 1,500 people, Butterfield is more sizable than several venues in the area but not on the same scale as the Walmart Arkansas Music Pavilion, which seats about 11,000. Architects intended Butterfield to fill in a gap in the area.
- Also, the stage is ready just in time for a summer, when more people are getting together after more than a year of being cooped up.
Context: The Butterfield Stage is part of Railyard Park, a years-long project to renovate downtown Rogers. The park, which opened this spring, includes playground equipment and open event space where the farmers market takes place on Saturdays.
- The city entered into a one-year contract capped at $150,000 with Crowne Group of Fayetteville back in January for event marketing and programming at Butterfield Stage.
- Brian Crowne of the Crowne Group is the vice president of the Walmart Arkansas Music Pavilion in Rogers and owns George's Majestic Lounge in Fayetteville.
Go deeper: See the full summer lineup here.
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